# Hotmart vs Teachable 2026: Fees, Pricing and Which One to Pick

Hotmart and Teachable represent the two philosophies of selling courses online: the commission-based marketplace with an army of affiliates ready to sell for you, versus the flat-fee school under your own brand where every student is fully yours. The right choice hangs on three variables: how much you sell, where your students live, and who generates your traffic. Getting it wrong costs you either 10% of everything forever, or monthly fees for an empty store. Here are the numbers without the sales pitch. 

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## The numbers, side by side
 

|  | Hotmart | Teachable |
| --- | --- | --- |
| Fixed cost | $0 | ~$39-119/month by plan |
| Fee per sale | ~9.9% + small transaction fee | 0-5% by plan (+ Stripe/PayPal) |
| Affiliate marketplace | ✅ thousands of affiliates | ❌ (your own affiliates only) |
| Local LatAm payments (PIX, OXXO, installments) | ✅ | ❌ (card/PayPal) |
| Merchant of record (handles international VAT/tax) | ✅ | Partial, plan-dependent |
| Your own domain and branding | Limited | ✅ full |
| Platform’s home languages | Portuguese/Spanish native, English available | English native |

 

*Indicative data, July 2026. Both adjust plans often; verify before deciding.* 

## The break-even math (run it with your numbers)
 

With Teachable’s mid plan (~$99/month, reduced fees) against Hotmart’s ~10%: 
- Selling **$500/month** → Hotmart costs ~$50, Teachable ~$99 plus processing. **Hotmart wins.**
- Selling **$1,000/month** → roughly a tie.
- Selling **$3,000/month** → Hotmart ~$300, Teachable ~$99-150. **Teachable wins, and the gap grows with every sale.**
 

**Rule of thumb: below ~$1,000/month in sales, Hotmart; above it, Teachable**, IF the traffic is yours. Because one variable breaks the whole equation. 

## The variable that changes everything: who brings the student?
 
- **If your traffic is your own** (audience, email list, webinars, Instagram): Hotmart’s commission is a toll with nothing behind it. You are paying 10% for a checkout. Teachable hands that margin back.
- **If you have no audience yet:** Hotmart’s affiliate marketplace is a real sales channel Teachable simply doesn’t have. An affiliate selling your course for a 30-40% cut is still profitable; it is pure performance-based acquisition with zero risk. For a creator starting from nothing, this can be the difference between selling and not selling.
- **The honest caveat about affiliates:** the marketplace genuinely works in hot niches (marketing, finance, personal development). In cold or very specific niches, affiliates won’t show up on their own; you would carry the commission without the army.
 

## Where your students live matters (a lot)
 
- **US/UK/Europe:** roughly a tie on payments; Teachable wins on branding and control.
- **Latin America and Brazil:** Hotmart wins by a mile. PIX in Brazil, OXXO in Mexico, local currencies and card-free installments. A meaningful share of the LatAm market literally cannot pay you through Stripe. If you teach in Spanish or Portuguese, or your audience skews LatAm, this alone decides it.
- **Mixed:** running the same course on both (Hotmart for LatAm and affiliates, Teachable for your direct English-speaking audience) is legitimate and fairly common, at the cost of managing two student areas.
 

## Student experience and branding
 
- **Teachable:** your domain, your design, your sender address. The student lives in YOUR school. For premium or B2B training, that sustains your pricing.
- **Hotmart:** the student enters through Hotmart’s ecosystem (their app, their account). Familiar and trusted for the LatAm public, but your brand rides in the back seat, and marketplace cross-promotion can put your student in front of other people’s courses.
 

## Verdict
 
- **First course, no audience, hot niche:** [Hotmart](https://tumetodosaas.com/go/hotmart). Zero fixed risk and the only sales channel that doesn’t depend on you.
- **Creator with an audience selling $1,000-1,500+/month:** [Teachable](https://tumetodosaas.com/go/teachable). Reclaim the margin and build the brand.
- **LatAm audience central to your business:** Hotmart, almost by default, because of local payments.
- **High-ticket training ($300+) with a curated brand:** Teachable.
- **Either way:** build your email list from day one. It is the only asset that travels with you if you ever switch platforms.
 

## Frequently asked questions
 

**How much does Hotmart take per sale?** Around 9.9% plus a small fixed transaction fee. If the sale comes from an affiliate, add the commission you offered them (typically 30-50%). 

**Does Teachable have a free plan?** A very limited entry tier with high per-sale fees, useful only for testing. Selling seriously starts at ~$39/month. 

**Who handles sales tax and VAT?** Hotmart acts as merchant of record and settles international taxes for you, a huge simplification if you sell across borders. On Teachable more of that responsibility sits with you; talk to your accountant if you sell internationally at volume. 

**Can I migrate from one to the other?** Student emails, yes. Content must be re-uploaded and active students re-enrolled, which is a delicate communication. Better to decide well today than migrate under pressure tomorrow.  

*🔎 This article contains affiliate links to Hotmart and Teachable. [Read our affiliate policy](/en/affiliate-disclosure/).*